Beginning with the why, we can take a look at what is considered to be marketing and sales. A catchy author box allows you to pre sell. It does not get any simpler then that. You want top quality visitors to your website and you want them to convert.  The author box gives you that opportunity to weed out the window shoppers and pre sell to the visitors who will make you money.

Now that we know why writing a catchy author box is so important, we can take a look at how this is done. Remember, the article is your chance at being honest about the product, service or website. People love honesty and even if the product is not all that good, pointing out its bad points in the article will not affect the legitimate sales, but rather prevent people from making a mistake of purchasing the wrong product or service; they will thank you for that.

After reading the article, it is time to pre sell the reader and this is where the author box comes into play. Do not be ego-centristic and talk about yourself and the hundreds of thousands of things you have accomplished in life unless you plan on boring people to death. Use the space to ask for the sale and/or for action. This is the spot where you are straight-forward and to the point. If the reader loves the article and loves the author box, then your conversion rate will skyrocket.