Well, the main answer is :

- Becouse PLR articles are used by thousands of other people around the internet.
The result is:

DUPLICATE CONTENT
Where for duplicate content i mean articles used and published containing links to hundreds of different sites.

Hundreds of people use them in order to promote their sites through article marketing and article submission.

Many of them try to rewrite these articles, while other use them as they are without changing a word, other change only some paragraphs and a few more mix 2 or 3 articles thinking that they’ll be original.

The result is always the same:

A similar scheme in all the articles.

- They all have the same number of paragraphs

- They all have the same construction sintax

- They only have some words and keywords different

Do you think that having your site linked in such type of articles will be beneficial for you?
I don’t think so. I’m sure it’ll not be of any benefits for your site and business presence. You know, people use search engine to find quality answer to their question that are related to any topics.

For the above reason double think what do you want to get from your article marketing campaign when submitting an article for publication:

- Do you need to be an expert about your topic so that people will be happy to read more about you directly visiting your site?
or
– Do you want people thinking “this is scrap….. i’ll go over…” ?

If you are not confident in writing articles and if you want to hire somebody for writing articles, be sure to choose professional writers.

They’ll write original, quality and unique content for you. This will also increase the chance to get your articles published very soon by all the top article directories.

For starters, you should never have more then 2 links in the author box period.  Anything more then that will drastically affect the whole point of using articles in the first place.

The best way to get the most conversions is to have 1 link which points directly to the website you are trying to promote.

The second link should be to a small,  yet free e-book which requires no sign-up to access. This is important because even if you attempt to pre sell using the author box, the reader may still not be totally interested. This small e-book should be more of an in-depth brochure of the product or service that is developed to answer any questions they may have.  You can use this second link to pointing to an internal page where the reader can find some useful information about your service or product.

The links themselves need anchor text so as to qualify your webpage for that particular keyword or phrase. Call the anchor text the title of the link. This is how the link will appear with its title visible, yet clickable. Using anchor text for the links in the about author box is crucial to ensuring that all of your hard work in article marketing is not done in vain.

In the end, it is the finer details of your account which will play a vital role as to whether or not the reader can be converted. It needs to be short and to the point. It also needs to contain the necessary information that the reader needs to convert. Most of all though, it needs to be clean which is why you need to use anchor text rather then the HTTP address for any links in the author box; it is also more professional to use the anchor text.

Beginning with the why, we can take a look at what is considered to be marketing and sales. A catchy author box allows you to pre sell. It does not get any simpler then that. You want top quality visitors to your website and you want them to convert.  The author box gives you that opportunity to weed out the window shoppers and pre sell to the visitors who will make you money.

Now that we know why writing a catchy author box is so important, we can take a look at how this is done. Remember, the article is your chance at being honest about the product, service or website. People love honesty and even if the product is not all that good, pointing out its bad points in the article will not affect the legitimate sales, but rather prevent people from making a mistake of purchasing the wrong product or service; they will thank you for that.

After reading the article, it is time to pre sell the reader and this is where the author box comes into play. Do not be ego-centristic and talk about yourself and the hundreds of thousands of things you have accomplished in life unless you plan on boring people to death. Use the space to ask for the sale and/or for action. This is the spot where you are straight-forward and to the point. If the reader loves the article and loves the author box, then your conversion rate will skyrocket.

It is because of this misunderstanding that people continue to ask, “How to write an article for readers but is also search engine friendly?” Your ultimate goal should not be about Search Engine Optimization, but rather writing articles, that you can use also for your Article Marketing campaign, containing unique and factual information that your readers will want to read.

Think of it as a balanced equation. You see, all too often webmasters focus on the heuristics of the search engines instead of the visitors to the site. They over-work themselves in an attempt to beat the complicated algorithms. This would be an impossibility and a large waste of time. There are millions of variables in the search engine ranking systems, which are used for one purpose and one purpose only; to do the work for you.

The term Search Engine Optimization has also been extremely construed over recent years too. All it takes is a simple glance at the term to understand its meaning. The goal of optimizing for a search engine is doing nothing more then making it easier for the search engine spiders to access and index your page in the manner that you would like it to be done.

Always remember to put the readers first. SEO should always be an afterthought. If you place the readers first you will always win. A clean and naturally written article will always prevail over a carefully calculated one which is only written as a means of improving the site’s rank.

Article Marketing.

Online Advertising.

Internet Marketing.

So bookmark this page and came back soon.

Thanks