One of the most important places where one needs to make use of  keywords is in the middle of the content.  However, the concept of how to use keywords in the body text is too often over looked or in many cases, over-exaggerated.

As a general rule of thumb, you should never have more then a 1%  density of the keywords so it’ll be a natural appearance.  If you were to write an article “optimized” for the search engines and then rewrite it without thinking about placement of the keywords, then you will end up with roughly 1%  keyword density.

If you plan on using these keywords for SEO purpose, then you have to let the spiders know this. You have to make the key words or phrase bold. This added emphasis will let the spiders know that the words contained between the HTML tags are of great importance to the surrounding text. But this still does not answer how to place keywords in the body text.

The easiest explanation with regards to how to place keywords in body text comes down to how that information is shown on the search engine results. If the words are placed at the beginning or end of a sentence, then the search engines show this. What they do not show in most cases is the entire sentence. However, when the keywords are placed in the center of the sentence, more of the sentence is visible in the results and allows the searcher to select your over anyone else’s if it “clicks” as being similar to what they are seeking.

Most importantly though, is the simple fact that the searchers are not computers and have to see the information in its natural form to be understood. When you focus on placing the keywords in a particular location, you are not writing in a natural fashion. Write naturally so that what you write is understandable even as a snippet in the search engine results.

For my experience the best way to get more bemefits from article marketing is to write  in a natural way placing the main keyword one time in the first paragraph, one time in the middle of the article text and one time in the last paragraph. Then you can bold them in order to obtain more attention by the readers and search engines. You can also use a secondary keyword in the same way.

Filed under: Article Marketing by Blooobs
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