How to use anchor text in the about author box
If you are wondering how to use anchor text in the about author box properly, then there are some things you need to know.
For starters, you should never have more then 2 links in the author box period. Anything more then that will drastically affect the whole point of using articles in the first place.
The best way to get the most conversions is to have 1 link which points directly to the website you are trying to promote.
The second link should be to a small, yet free e-book which requires no sign-up to access. This is important because even if you attempt to pre sell using the author box, the reader may still not be totally interested. This small e-book should be more of an in-depth brochure of the product or service that is developed to answer any questions they may have. You can use this second link to pointing to an internal page where the reader can find some useful information about your service or product.
The links themselves need anchor text so as to qualify your webpage for that particular keyword or phrase. Call the anchor text the title of the link. This is how the link will appear with its title visible, yet clickable. Using anchor text for the links in the about author box is crucial to ensuring that all of your hard work in article marketing is not done in vain.
In the end, it is the finer details of your account which will play a vital role as to whether or not the reader can be converted. It needs to be short and to the point. It also needs to contain the necessary information that the reader needs to convert. Most of all though, it needs to be clean which is why you need to use anchor text rather then the HTTP address for any links in the author box; it is also more professional to use the anchor text.
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